Aviso de Privacidad
In compliance with the Federal Law of Personal Data in Possession of Individuals (the “Law”) and its Regulations, Grupo Emark S.A. de C.V. (hereinafter Emark Group, Emark), its registered trademarks, as well as its subsidiaries and affiliates, if any, as well as third parties with which Emark Group has or will enter into a contractual relationship in order to provide personalized services, with address located at Ave. Tulum, SM 15A, MZA 3, in the City of Cancun, Quintana Roo C.P. 77505, inform you that Emark Group, protects and safeguards your personal data to prevent damage, loss, destruction, theft, loss, alteration and unauthorized processing of your personal data, making you aware of the terms and conditions of the Privacy Notice of Personal Data (“Privacy Notice”) of Emark Group.
Datos que recolectamos
What information do we collect?
The personal information you provide to Emark Group through its website, www.emarkgroup.com by using our online services, in writing and/or via telephone includes: (I) first and last name, gender (male or female), date of birth, telephone, e-mail and address, (II) financial information, (II) passport number. We may also collect personal information related to your preferences in the consumption of our tourism services, as well as the products and services offered by our suppliers. To ensure that the personal information you freely and voluntarily provide is accurate and current, Emark Group may collect information from other sources such as credit bureaus.
In case you request our services and agree to satisfy your need for tourism, corporate or other services, we may require a copy of your official photo identification, and we may collect through the information you provide us, some personal data in general from third parties related to the services we market through our online reservation system, by mail and by telephone.
The processing and collection of personal data of third parties that you provide to Emark Group complies with all the principles set forth in the Law (article 6) legality, consent, information, quality, purpose, loyalty, proportionality and responsibility through security and confidentiality measures in accordance with the terms and conditions contained in the Privacy Notice.
When you register in our different channels and systems or when you make a purchase, all your personal data and your payment methods are protected in our database, being used only to make purchases authorized by you online or by telephone.
You consent to the processing of your personal data in accordance with the terms and conditions of this Privacy Notice. As for financial data such as your credit card number, expiration date of the same in accordance with articles 8°, 10° and 37° of the Law are not considered data that require your express consent to be used.
What do we use your information for?
The personal data we collect from users through our internet sites www.emarkgroup.com, by telephone or by mail, sending documentation and information on the status of reservations of services, events, online or telephone assistance, purchase history, evaluation of the quality of service and processing, suitable in general for greater satisfaction and customer experience. Your data will be used for the purposes of identification, verification and confirmation of the services booked by you with Emark Group in order to fulfill the obligations undertaken with and by you and with our suppliers of tourist or corporate services that Emark Group trades.
In addition, we may use your personal data for sending promotions, offers and other advertising purposes from our various tourism service providers that trades with Emark Group.
Transferencia de datos, nacional e internacional
Under the provisions of Articles 36 and 37 of the LFPDPPP your personal data may be transferred and / or shared to business partners, suppliers, affiliates and others for the confirmation of their booking services to which it is understood by reading this Privacy Notice that you have consented to the transfer of your personal data and does not express opposition to them being transferred having granted the proper authorization of the owner of such personal data. Either by virtue of a contract entered or to be entered into in the interest of the owner, by the person responsible and a third party. Emark Group is not responsible for the content and privacy policies of external websites.
When the transfer is necessary for the fulfillment of a legal relationship between the person responsible and the holder, such as tourism service providers, banking and credit institutions. As well as subsidiary or affiliated companies through commercial agreements with Emark Group, parent companies or any company in a commercial relationship that operates with the same processes and internal policies, obliged under the same terms in compliance and inherent security and confidentiality measures.
With whom do we share your information?
Emark Group may transfer your personal data to domestic or foreign third parties only to fulfill the services contracted to Emark Group’s subsidiaries and affiliates, for the purposes set forth in this notice; by requirement of an authority for the fulfillment of obligations arising from a legal relationship between the holder of the personal data and Emark Group.
What security measures and controls do we use to protect your personal information?
All information and personal data that you provide to us through the use of our web site, www.emarkgroup.com, online services, in writing and/or by telephone, will be stored in a database owned by Emark Group. Emark Group may use “cookies” or “IP addresses”, to confirm your identification when accessing our website, with the purpose of providing you with a personalized service because it allows us to determine your preferences through our website in order to identify your habits and preferences through the use of “cookies”, we do not collect personal data from users in terms of the Law and its Regulations.
Cookies are files or text files automatically downloaded and stored on the hard drive of the computer equipment inside the user through to record the user’s activities on a particular website. The purpose of Cookies is to provide the user with faster access to selected services by providing and offering each user useful information that is or may be of interest to them.
How to modify the use of cookies in your browser?
The user can configure your browser permissions to accept or reject the installation of cookies sent by the web, without affecting the user’s ability to access the contents. You can also delete all cookies that already exist on your computer at any time.
We strive to maintain the security and confidentiality of the site so the data that users enter on our website will be protected with SSL security certificates and encryption through specialized web security systems.
For information about the responsible use and handling of your personal data, please send an email to the person in charge of Emark Group SA de CV customer service area to Gilberto Pérez, at the following email address legal@emarkgroup.com
How to limit the disclosure or use of your personal data?
Only Emark Group has access to the information collected once you agree to subscribe through a button on the website accepting the subscription in which you would receive via email newsletters, promotions and related offers which may include business partners, suppliers or affiliated companies of Emark Group. You can also unsubscribe your email address to stop receiving these emails for informational purposes.
The use of ARCO Rights and Revocation of consent for the processing of your data.
Article 28 of the LFPDPPP, and its four rights of use:
1. The holder has the right to access his/her personal data held by the responsible party and to know the Privacy Notice and its purposes.
2. The holder has the right to rectify their data if it is inaccurate, incorrect or outdated.
3. The holder has the right to cancel his/her personal data when he/she considers that they are not being used for the fulfillment of the purposes established in this Privacy Notice.
4. The holder has the right to object to the processing of his/her personal data with respect to any of the purposes set forth in this Privacy Notice.
Right to revoke your consent for data processing
Article 8 of the LFPDPPP, provides the possibility to revoke the consent given for the processing of your personal data. You have the right to revoke your consent to the use of your personal data for the exercise of the ARCO Rights (access, rectification, cancellation and opposition to the processing of personal data) provided in this notice or revoke the consent you have given to Emark Group for the processing of your personal data.
However, Emark Group informs you that keeping your personal data in its database will allow Emark Group to better understand your needs based on your history and thus offer you a better service in your future reservations.
As holder of personal data, you may exercise your ARCO Right, by sending your request, through the email account legal@emarkgroup.com , to the attention of Gilberto Perez, and must contain the following:
-Full name and telephone number or address.
-Copy of official identification with photo that certifies you as the owner of the data to which you wish to
access or, if applicable, as the legal representative of the owner.
-Specify the treatment you want to be done with the personal data collected.
-Locator or voucher number. With this information we can quickly find your data.
Upon receipt, Emark Group will have a period of 20 business days to respond to your request, however, such period may be extended for an equal period of time, which will be notified to you, by the means that you have indicated for such purposes, indicating the reasons for such extension, in accordance with Article 32 of the Federal Law on Protection of Personal Data held by Private Parties.
Likewise, we inform you that in terms of the Law and its regulations (previously mentioned), as of January 6, 2012, you may initiate the ARCO Rights Protection procedure, before the National Institute of Transparency, Access to Information and Protection of Personal Data (INAI), within 15 days following the date on which Emark Group provides a response to your request and this is not satisfactory, or, if after the term indicated, if Emark Group does not provide a response to your request.
We reserve the right to change this Privacy Notice at any time. If there are any changes to this Privacy Notice, you will be notified through our website www.emarkgroup.com
Consent to the processing of personal data the holder of personal data declares that he/she has read and agrees to the terms and conditions of the Privacy Notice made available to him/her, knowing the purpose of the collection and processing of his/her personal data, as well as the procedure for the exercise of his/her ARCO Rights.
Date of last update: this Privacy Notice, modified November 02, 2023.
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